After a long period of freezing, the TV market showed signs of recovery in 2016. Looking back at the 2016 TV market, it is not difficult to find: With the upgrade of the production structure of LCD panels, 55, 65 inches, and even larger-sized products have gradually become mainstream, and more and more users are pursuing the visual shock brought about by the large screen. effect.
According to the forecast of Ovid Cloud Network, the TV market will continue to maintain its growth trend in 2017. The annual retail sales volume of the Chinese TV market will reach 53.10 million units, a year-on-year increase of 4.2%, and retail sales will reach 164 billion yuan, up 5.1% year-on-year. Large-screen TVs will be popular in 2017.
Coincidentally, the IHS Markit study also pointed out that the demand for TV panel area in 2017 is expected to reach 143 million square meters, which is 8% higher than 2016, prompting the overall display market to grow by 6%. The average size of the TV panel exceeded 40 times for the first time in 2016 and will further increase by 1.3 inches in 2017 to reach 42.6 inches.
The major manufacturers naturally will not miss the rare opportunity to continue to make a fuss about the large size segment. Taking LeTV as an example in the smart TV circle, the data shows that LeTV contributed a large-size segment of omnichannel sales per year from 2013 to 2016, covering 50, 60, 65, and 70. . Among them, the 65-foot segment in 2016 accounted for 31% of the total sales, equivalent to three LeTVs for each sale of 10 65-inch TVs. In addition, the larger 85-inch screen is not only highly sought after in the domestic market, but also achieved good results in the North American market.
Although various aspects of the TV industry in 2017 are forecast to have a good trend, the increase in TV panel area demand is a direct result of the tight production capacity of the global large-size panel, which has already begun to appear in the second half of 2016. The year will be even more prominent.
This state will bring great pressure to major companies, especially companies like LeTV. How to deal with, resolve and even maintain high-speed growth under such a severe situation is a problem that every TV company has to face. However, brands such as LeTV have all stated that they have made full arrangements for panel purchases. Although the panel production capacity is in a severe form, responding properly will not have too great an impact on the company.
Under such circumstances, LeTV will focus on the layout of large-size segment products this year. The annual spring new product launch conference of the television industry will be staged. It is reported that LeTV will release heavy and large new products.
LeTV has not only taken a step forward on the big screen size, but also gradually matured its operation on the other side of the TV screen. At the end of December 2016, at the "Open Eco" conference held by LeTV, Le Shizhi's new president, Liang Jun, announced the strategic goals for the next three years, with the largest number of operational high-value users in China, and non-hardware large-screen ecological operating revenue. The two goals that have accumulated over RMB 20 billion a year have attracted a lot of attention, which means that LeTV is not only limited to perfection in hardware, but also to deeper user operations.
The most important point for Internet business is how many effective users can operate. According to the Nielsennet LTV Super TV User Value Study Report, Super TV has a large number of young high-income users, 94% of users are aged 20-45 years, 86% of households with two or more families, 50% of users own a car 89% of users own their own homes.
Therefore, there is still a very high growth potential for LeTV's large-screen users. Liang Jun believes, "First of all, in the next 5-10 years, China's household smart TV inventory market will continue to maintain rapid growth, and LeTV has great room for growth. Second, from the Chinese market, the number of smart TVs is six points. Billion, but 80% is still a traditional user, and there is considerable room for substitution."
Of course, in addition to LeTV, other manufacturers gradually began to deploy on user operations. VIDAA reached strategic cooperation with iqiyi, Huadian, Tencent, and other video platforms; iQiyi invested RMB 150 million in Skyworth’s CoolTV; Samsung Work together with Huada to develop educational content and resources. Therefore, in 2017, the large-size TV market products will not only become more competitive, but also the competition around TV users will become increasingly fierce.
According to the forecast of Ovid Cloud Network, the TV market will continue to maintain its growth trend in 2017. The annual retail sales volume of the Chinese TV market will reach 53.10 million units, a year-on-year increase of 4.2%, and retail sales will reach 164 billion yuan, up 5.1% year-on-year. Large-screen TVs will be popular in 2017.
Coincidentally, the IHS Markit study also pointed out that the demand for TV panel area in 2017 is expected to reach 143 million square meters, which is 8% higher than 2016, prompting the overall display market to grow by 6%. The average size of the TV panel exceeded 40 times for the first time in 2016 and will further increase by 1.3 inches in 2017 to reach 42.6 inches.
The major manufacturers naturally will not miss the rare opportunity to continue to make a fuss about the large size segment. Taking LeTV as an example in the smart TV circle, the data shows that LeTV contributed a large-size segment of omnichannel sales per year from 2013 to 2016, covering 50, 60, 65, and 70. . Among them, the 65-foot segment in 2016 accounted for 31% of the total sales, equivalent to three LeTVs for each sale of 10 65-inch TVs. In addition, the larger 85-inch screen is not only highly sought after in the domestic market, but also achieved good results in the North American market.
This state will bring great pressure to major companies, especially companies like LeTV. How to deal with, resolve and even maintain high-speed growth under such a severe situation is a problem that every TV company has to face. However, brands such as LeTV have all stated that they have made full arrangements for panel purchases. Although the panel production capacity is in a severe form, responding properly will not have too great an impact on the company.
Under such circumstances, LeTV will focus on the layout of large-size segment products this year. The annual spring new product launch conference of the television industry will be staged. It is reported that LeTV will release heavy and large new products.
LeTV has not only taken a step forward on the big screen size, but also gradually matured its operation on the other side of the TV screen. At the end of December 2016, at the "Open Eco" conference held by LeTV, Le Shizhi's new president, Liang Jun, announced the strategic goals for the next three years, with the largest number of operational high-value users in China, and non-hardware large-screen ecological operating revenue. The two goals that have accumulated over RMB 20 billion a year have attracted a lot of attention, which means that LeTV is not only limited to perfection in hardware, but also to deeper user operations.
The most important point for Internet business is how many effective users can operate. According to the Nielsennet LTV Super TV User Value Study Report, Super TV has a large number of young high-income users, 94% of users are aged 20-45 years, 86% of households with two or more families, 50% of users own a car 89% of users own their own homes.
Therefore, there is still a very high growth potential for LeTV's large-screen users. Liang Jun believes, "First of all, in the next 5-10 years, China's household smart TV inventory market will continue to maintain rapid growth, and LeTV has great room for growth. Second, from the Chinese market, the number of smart TVs is six points. Billion, but 80% is still a traditional user, and there is considerable room for substitution."
Of course, in addition to LeTV, other manufacturers gradually began to deploy on user operations. VIDAA reached strategic cooperation with iqiyi, Huadian, Tencent, and other video platforms; iQiyi invested RMB 150 million in Skyworth’s CoolTV; Samsung Work together with Huada to develop educational content and resources. Therefore, in 2017, the large-size TV market products will not only become more competitive, but also the competition around TV users will become increasingly fierce.
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