The promotion of new products for consumer-grade drones is always preceded by promotional videos. Following the Hover Camera, the unique egg-shaped drone PowerEgg has become another protagonist of this year's industry-focused video. It is produced by Beijing's Judi Group. The company's main business was for power patrols, geographical surveying and other commercial markets, and there was almost no sound in the consumer market.
"Not a human remote control"
(Picture: Gif diagram is taken from PowerEgg promotion video)
At the end of July 2016, Zheng Weifeng, founder and CEO of Judi Group, showed Lei Feng the video of the egg-shaped drone in a few minutes of test flight. In the video, Zheng Weifeng uses a special remote controller to operate the drone, which is more like a TV remote control than a standard drone remote control. The remote control uses a single rocker design (standard remote control is a dual rocker) to control the aircraft's lift. Its biggest bright spot is that it can control the aircraft's turning in the air in a somatosensory manner. According to the official publicity materials, "Even if you have never contacted a drone user, you can quickly get started in 5 minutes."
In order to reduce the difficulty of drone operation, Judi added such a somatosensory remote controller exclusively to the industry-standard remote controller. At the same time, PowerEgg itself is "indiscriminately" - the camera supports 360 ° rotation, with a "global vision." It eliminates the operation of the necessary “turn head†for the X-type drone operation, and it can always control the aircraft with the most natural thinking. Zheng Weifeng said that for ordinary people, "This is not a remote control for humans."
Judi introduced that PowerEgg is benchmarking the industry's leading consumer-grade UAV products in terms of basic performance, including long-distance image transmission, battery life, hover accuracy, and other parameters at the same or similar levels.
To sum up, PowerEgg's biggest selling point is two, one is equipped with somatosensory remote control, which can be easily controlled; the other is egg-shaped folding design, easy to carry. Zheng Weifeng believes that these two points are the main “pain points†that hinder consumer-class drones from entering a broader market and entering ordinary user families.
From industrial to consumer
Although there is no sound in the field of consumer-grade drones, PowerVision is one of the most important solution providers in the industry, especially in the field of drone power inspection. According to the "New Third Board" "Share Transfer Instructions" document of the company:
In 2013, Jude Technology’s PowerQuad four-rotor unmanned aerial vehicle system won the bid for the unmanned aerial vehicle procurement project of the State Grid Corporation of China. The number of successful bidders accounted for 50% of the total purchase volume of the small unmanned aerial vehicle system, and it was on the national grid in Zhejiang, Hubei, and China. Power companies in Sichuan, Hebei, and Liaoning provinces have been applied. In 2014, the first batch of bidding for unmanned aerial vehicles purchased by State Grid Corporation of China, the PowerQuad four-rotor UAV won the bid again, applying a total of 7 provinces, accounting for 70% of the pilot provinces of the State Grid Corporation of China.
Zheng Weifeng introduced that when doing commercial drones, Judy found that many of the core technical problems could not be solved at home, so he spent a long time overseas to find related scientific research experts, eventually in the United States, Finland, Australia and other countries. Established a research and development institution. For example, he had just started working on the engine of an unmanned helicopter a few years ago. He finally found an expert who came out of the famous British aero engine company. In order to solve the communication problem, they were in Helsinki, Finland. Found a core expert...
"The problems you encountered, people on other places on this planet have also met, to see if you have a global vision to find these people." In a speech at TED × China Europe International Business School, Zheng Weifeng concluded, " How big Vision can be and how big Power can be."
In almost the same period, Dajiang began to accumulate power in the field of consumer-class drones and overcome the difficulties of consumer-class aerial drones. After a market was stimulated, it became a world-class player in this field; The field has also quietly attacked cities, and has developed fixed-wing drones that can work for a long time and unmanned helicopters with extremely high technical difficulty, and have become leading companies in the industry. Interestingly, the former is now seeking to expand into industry applications, while the latter is preparing to start with PowerEgg in its own way into the consumer market.
The high threshold for minicomputers
Zheng Weifeng shared the experience of doing consumer drones with Lei Fengwang (search for "Lei Feng Net" public number concerned) . He originally planned to spend tens of millions of yuan on R&D on PowerEgg, but he did not know if he had done so. “The consumer threshold for drones is very high, and it spans a lot of professions (industrial design, aerodynamics, image transmission, batteries, etc.). There are a lot of things that need to be integrated. When mass production requires cost reduction, there is no big one. The team couldn’t do it at all.†He said with emotion, “The company that can invest several hundred people in R&D teams like Judi is the only company in Shenzhen that everyone is familiar with. Other companies are basically small and medium-sized teams that have become aeromodels. â€
Many industrial drone companies often encounter this trap when trying to transform consumer-grade products. They always expressed with enthusiasm that we have done industrial-grade, large-scale drone products, and naturally make consumer-grade, small drone products. As a result, the product came out and found no competition in the consumer market. "Companies that are fighter jets may not be able to do a good job as civil aircraft."
In fact, this is also the main reason for several startup companies at home and abroad, such as Lily Camera, which constantly skips tickets or aborts. A senior industry observer told Lei Feng that the time window for launching consumer-grade aerial drones from scratch was closed in 2014. Leaders in the industry have attracted top talent and established ultra-high talent and capital barriers in this field, so that despite the fact that many companies have entered this field in recent years, they have not seen the “second DJI†at home and abroad. appear.
However, research and development institutions that have worked hard in the commercial sector for many years and overseas means that Judi, regardless of its accumulation of funds or talents, can be said to have prepared for entering the consumer market.
Judy revealed that they will launch egg-shaped drones PowerEgg in cities around New York, Frankfurt, and other cities around the world by the end of August. The launch site in Beijing, China, will be the National Stadium’s Bird’s Nest, which will be taken as “the eggs flying out of the bird's nestâ€. Prepared for sale in 28 countries around the world. It seems that this "egg" with a global vision can't wait to break out.
Note: This article is provided by PowerVision.
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