AMD pushes new GPUs to meet VR/AR future demand in the medical imaging market

In order to grab the virtual reality (VR) / augmented reality (AR) medical imaging application market, AMD presented the new embedded graphics processor (GPU) based on the Polaris architecture - E9260/E9550. Compared to the previous generation, the two new GPU processors have increased performance by 15% on each computing unit, and the performance per watt has increased by 2.8 times to meet VR/AR future medical images. Market demand.

AMD pushes new GPUs to meet VR/AR future demand in the medical imaging market

Colin Cureton, director of product management and marketing for AMD's enterprise solutions business group, said that the company will accelerate the entry of VR and AR into the emerging embedded market and create more opportunities through the advantages of software and hardware integration.

Colin Cureton, director of product management and marketing for AMD's enterprise solutions business group, said that VR and AR are very new technologies for some embedded markets, such as medical imaging applications, and there are not many related use cases. In response to the hardware requirements, design requirements, and growing ecosystems required by these emerging markets, the company introduced the two embedded GPU processors and brought these VR and AR emerging through the advantages of software and hardware integration. The embedded market creates more opportunities.

Cureton believes that the medical imaging processing market can bring many business opportunities to the new solution, because the powerful computing power of the two processors means that VR or AR technology can be used for doctors to perform computed tomography (CT) and Magnetic resonance imaging (MRI) scans provide a more immersive experience; and VR/AR technology can bring medical personnel a new generation of medical equipment training.

Cureton noted that the company is working to build an ecosystem of VR and AR and to bring this ecosystem into the embedded market. Recently, terminal products in the VR/AR market are on the rise, and related applications have emerged. In order to help users build better VR/AR systems, the company is actively developing related solutions, such as the newly launched E2960/E9550 GPU processors. In addition, we continue to develop relevant open software, and accelerate the implementation of VR/AR import embedded market applications through the combination of software and hardware.

In addition to the medical imaging market mentioned above, the E2960/E9550 is also expected to bring more new application developments to the consumer product market, such as enhancing the user's personal interactive experience and providing more richness through multiple 4K screens. Media and content, etc.

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