[Abstract] Traditional PCs are declining, and the iPad is recovering, but it will take different forms. The iPad will complement traditional PCs and Macs instead of completely replacing them.
The Verge Chinese Station reported on March 3
If you are a veteran user who has used a computer for years, then believe me, in fact, in 1990 and 2007, there are two best opportunities, whether it is desktop or laptop, including mouse, keyboard and graphical user interface The next biggest changes were Microsoft's Windows and Apple's macOS (which was recently renamed).
But if you've been using computers for the past 10 years, you'll find that multi-touch devices are more natural and comfortable to use with no mouse or keyboard support, and the operating system's interface is updated. , It has also become simpler and cleaner. Of course, this includes the contribution of Android and iPhone, and both systems are greatly optimized in this area. These devices have become the most commonly used computer devices in the lives of more people. In fact, they can be called a new generation of computers.
However, although everyone is using the Android or iOS system, some old users still rely on the traditional Windows or Mac for basic work. Of course, personal PCs want to be completely interchanged, not a few years, or even more than a decade, so the current computer is being redefined and still in transition. And young users like students may use smart phones or tablets directly in the future, and they are rarely used, such as MacBooks, Windows laptops or even Chromebooks.
Similarly, new types of computing devices include smart phones and tablet PCs. Although smart phones have higher penetration rates and more users, tablet computers are more powerful, especially representatives like the iPad. However, in recent years, tablet PCs have been seen as unsuitable as a productivity and creativity tool. As a result, sales have fallen sharply in recent years, and the main reason for this is the relatively long update cycle of tablet PCs.
There are many factors that affect this. For example, although white-collar workers in large companies can use the iPad and even smart phones to do their work well, they still have to use heavy notebooks because of their willingness. In addition, for developers and engineers, traditional laptops are still more like used habits, and the iPad is even worse in terms of freedom and customization. Even if some people recognize the iPad's speed and capabilities, but because the built-in input method and external keyboard are not very good to use, the notebook is still the main productivity tool for many people.
However, despite this I still believe that the PC is still being redefined and it is still on the way, and the outlook is very optimistic. Some of the shortcomings that we face today are also part of the Tablet PC.
Tablet PC began to recover?
Tablets, or more accurately large-screen mobile devices, are now beginning to show signs of recovery. First of all, some laptops are starting to carry ARM-based processors, and this kind of architecture can already run iOS or Android systems. This is definitely a big deal, and now laptops are no longer a patent for AMD or Intel processors.
Google even launched a flagship new product featuring an ARM processor, the Samsung Chromebook Plus, and Microsoft also announced that Windows applications will support ARM-based devices.
Although Apple has had no action on this issue, I think it is also a good opportunity to introduce the Mac to the ARM platform. To know that Apple has a unique advantage in this regard, after all, Apple owns a complete processor manufacturing technology, can be more quickly and more efficient to customize the ARM architecture, so if the iOS device will Intel processor MacBook more productive, or The performance requirements are lower.
In addition, Samsung has also just released a new Galaxy Tab S3 tablet, essentially, this is an Android version of the iPad, is also aimed at productivity users build. Galaxy Tab S3 is equipped with an external keyboard and stylus, and in addition to Samsung, there are certainly more manufacturers have similar ideas.
Software is the bottleneck
However, if ARM architecture products need further development, then the software platform becomes the most important part. Whether it is Android or iOS or even traditional notebooks, there is no meaning for software without support. So even if Apple really launched ARM architecture, running the iOS system, the notebook, but also face the next test.
Google and Samsung have just joined forces to try out a more modern Chromebook Plus laptop, which is the first product based entirely on the Chrome system and supporting Android application installation. It is therefore quite popular. Unfortunately, support for Android applications is still a test phase. Because there are currently only a few Android applications optimized for large-screen devices, it is not only Chromebooks, even Android tablets, but it will take a long time to change the status quo.
In contrast, Microsoft is uniquely positioned to support multi-touch products such as tablet PCs or hybrid devices, including Windows tablets and notebooks. However, because Microsoft's smart phone business is almost zero, it lacks a cross-platform critical application that can be used on both tablet and notebook platforms.
In contrast, Apple already has more than 1.3 million iPad-optimized applications, so these applications can be easily run on devices with built-in keyboards or touch screens. This is definitely a big advantage, and that's why so many people buy this type of device instead of a traditional laptop.
Apple needs to save the iPad
Therefore, if possible, only Apple's notebooks may be able to run iOS system, and here I focus on the discussion is not the traditional macOS system Mac devices. In fact, I do not recommend running iOS on a Mac. For laptops, the only solution is to optimize the iPad productivity tools for tablet computers.
I believe this will speed up the redefinition of computers. The iPad is recovering, but it will come in different forms, and the iPad will complement the traditional PC and Mac instead of completely replacing it. There are many trade-offs involved in making this decision, such as whether the screen will be split into a normal tablet (I personally don't care) or if it needs a touchpad. Whatever it calls, it will be a brand-new product.
Since I held Apple's stock, when I asked Apple, I actually got some answers. A new iPad Pro ad recently released by Apple is used to directly confront PCs. It seems that Apple's intention is obvious.
to sum up
Personal computers have been redefined and great changes have taken place. Notebooks that can run new interfaces, or tablets that run more applications, are exciting changes. Although there are no real products yet, but the traditional PC has officially entered the era of decline, Apple should firmly seize this opportunity. (Author: Walt Mossberg compilation: Human)
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