How long will the price advantage of Huawei MediaPad M1 last?

On June 12, 2014, Huawei held the Huawei MediaPad M1 new product launch event at the China Film Directors Center. This is an annual tablet masterpiece launched by Mobile Broadband and Home Product Line after Huawei released the flagship Huawei P7 for the mobile phone product line. . What are the advantages of this Huawei tablet? Can it get consumer recognition?

Huawei MediaPad M1 uses Huawei's independently developed Unicorn quad-core 1.6GHz processor, 8-inch 1280x800 resolution IPS screen, 1G memory, and 8GB/16GB of optional internal storage space to support MicroSD card expansion. A 5-megapixel rear + 1 million-pixel front camera is configured. The system uses Huawei's customized Emotion UI 2.0 interface and uses a 4800 mAh battery.

It is worth noting that Huawei's MediaPad M1's ultra-narrow frame design uses screens with a ratio of up to 78%, and the screen's utilization rate is very high. In addition, the front dual stereo speakers, dual microphone is another big selling point of Huawei MediaPad M1. But is such a tablet computer with a lot of bright spots that can get consumers' favor?

First of all, from the factors that consumers first consider when purchasing a tablet, the price of Huawei's M1 is located at 1,299 yuan, and the main cost-effective approach is to benefit the people. ZDC statistics show that at present, on the Chinese tablet PC market, the 8-inch screen tablet sold at 501-1000 yuan has the largest number of products, reaching 29 models, accounting for 43.3% of the total. However, from the point of view of the user's attention, the number of sales of 10 models in the 1501-2000 yuan tablet is favored by the user, to obtain a 39.9% attention ratio, close to 40%. From this perspective, the price advantage of Huawei MediaPad M1 is still very obvious.

However, from the brand perspective, a total of 67 8-inch tablet PCs were sold from 25 brands, of which the largest number of Taipower products reached 9 models, but Samsung’s products received the most attention from users, and the ratio of attention to the Super 30% was far exceeded. Higher than other brands. Huawei has an 8-inch screen tablet, the MediaPad M1, which was just released, and received a 5.6% attention ratio. From the brand point of view, Huawei's advantage is not significant.

According to the ZDC monitoring data, the market performance of Huawei MediaPad M1 is not very strong. Just after entering July, Huawei’s MediaPad M1’s user awareness has risen steadily, and the product’s attention has ranked 174th, which is already very good for home-made tablets. However, since mid-July, the popularity of the Huawei MediaPad M1 has begun to decline, and its product rankings have slipped beyond 250. However, in late July, user attention has improved and slowly picked up.

According to ZDC, Huawei has already taken the first step in the 8-inch screen tablet market. Although Huawei MediaPad M1 has some deficiencies in parameter configuration, it can be seen that it has occupied a place in the 8-inch screen tablet market. The product received a 5.6% attention ratio, ranking seventh. ZDC expects that with the acceleration of Huawei's pace in the tablet PC market, its market performance will become better and better.