OLED screen is very sought-after major manufacturers are forced to set off prices

In recent months, more and more smart hardware manufacturers have announced that they will increase their product prices because of rising procurement costs of upstream core components and components, coupled with fluctuations in exchange rates.
Whether it is TV or mobile phone manufacturers are very strong demand for OLED screen millet TV official microblogging recently announced that the retail price of millet TV 3s series has been much lower than the cost of production. To ensure the normal supply, millet TVs were upgraded to 2599 yuan and 3999 yuan for 3s48 inches and 55 inches (all without shipping). At 0:00 on February 8th, channels such as Xiaomi Mall, Tmall, Jingdong Flagship Store, and Xiaomi House began to implement new prices. This is the second time that Xiaomi TV 3s has announced a price increase this year. On January 4, 3s48-inch millet TV rose from 1999 yuan to 2299 yuan, while 55 inches rose from 3499 yuan to 3699 yuan. After two price increases, the prices of 48-inch and 55-inch millet TVs were 600 yuan and 500 yuan more than last year respectively.
Another internet company cannot support the pressure of rising costs. On November 21 last year, LeTV announced a price increase, with some products up by 100 yuan and some by 300 yuan.
Compared with Internet TV, the trend of price increase for smart phone products is even more pronounced. On the eighth day of the first month of the new year, the official Weibo official announced on the second day of the new year that the price of Red Rice 4/4A was increased by RMB 100. The increase was also due to the increase in the cost of component purchases and the impact of exchange rate fluctuations, leading to a dramatic increase in the cost of mobile phones. The previously established cost price has been significantly lower than the cost of the product.
People in the industry believe that the reason for this "price increase" is mainly due to the rise in the prices of components and components. Chemicals, papermaking, logistics and transportation industries are all factors. As for components, from the second half of 2016, the price increase of memory has exceeded 20%. The industry predicts that the tight supply of mobile components in 2017 will include display screens, memory, flash memory, and optical sensing components. Among them, the OLED screen may become the most sought after component.

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