When a new technology tries to join an Apple mobile phone, many factors will be taken into consideration. Once the product is successful, this technology will break through from practical breakthrough to mainstream product. In fact, AR technology now seems to be less important. If the AR products are successful, the main consideration for economies of scale is whether they can produce AR products that ordinary people can afford. But apart from technology and cost, there is one factor that is often overlooked: recognition and acceptance, that is to say, whether people can get ready for this new technology from the heart.
Technology is a standard. This cannot be separated from our inseparable culture. Even a small technological development may bring about significant changes and development. For example, optimization of the Facebook feed algorithm can lead to major changes in human behavior that may disrupt the entire industry. The new concept of new culture brought by AR augmented reality needs time to adapt. As AR augmented reality technology advances, AR's public acceptance continues to increase, and the AR technology maturity curve reaches a turning point: people are aware of this technology, but the golden age of AR has not yet arrived. Only when technical and cultural recognition reaches a certain level, AR augmented reality technology can truly become part of our lives.
AR augmented reality will become the next big universal platform, combining digital and data to show that the real world is integrated into the real scene. Future AR technology is likely to be made into AR glasses, which seamlessly combines AR augmented reality technology with reality. AR will change our lives, continuously prolong and enrich the time we receive information, and remind us every day of major changes in our lives. AR products will continue to be updated. The first generation of AR head-display devices from companies such as Microsoft and Magic Leap has already been launched. However, these AR head-display devices still face a crowd of people, just like the BlackBerrys before the Apple iPhone became popular.
The main representatives of current AR culture are Pokémon Go and Snapchat. When we play Pokémon Go games, we are gradually forming new habits and building a social culture that integrates virtual reality with reality. For the first time in history, tens of millions of people interact in one game space at the same time. It is precisely this kind of AR game that gradually prepares us for the future of AR everywhere: We have a digital virtual pet in our cupboard, and our AR glasses constantly update the latest news information from time to time. AR's first share of Moi Keke provides a complete and mature industry solution for AR applications in advertising, book publishing, toys, education and other industries. This will greatly stimulate the rapid arrival of the AR era.
Venture investor Chris Dixon said: "AR augmented reality technology as the most important technology trend in the future will initially look like a toy." In the recent period of time, I have seen a lot of AR toys, which indicates that the AR era is approaching. The question is: Are you ready?
Original author: Adam Simon
Original URL: (click to enter)
Translator: An Fushuang, senior AR practitioners
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