From the big events in the intelligent lighting circle in 2016, it can be seen that lighting companies are making efforts to make the market bigger and stronger. Let’s first review a series of eye-catching cooperation memorabilia this year:
January 9
Sunshine Lighting and Jingdong Weilian successfully signed
On January 9th, “Sunshine Lighting and Jingdong Micro-Link Cooperation Signing Ceremony†and “Sunshine Xiaozhi New Product Launch Conference†were held concurrently. Guan Yong, general manager of Sunlight Lighting Group, said that in 2016, Sunlight Lighting will build an intelligent lighting platform system and integrate Internet genes to create a “package†for scene lighting.
Jingwei Weilian product and business person in charge Zhang Weifeng said that Sunshine lighting intelligent products have a very important position in Jingdong Weilian. The cooperation between the two parties is reflected in a series of Sunshine Xiaozhi products, and Sunshine Xiaozhi products are brought to market.
March 1
Hongyan strategy locks in "Hongmi Ecology, Interconnection"
On March 1st, “2016 China Smart Home Development Summit Forum†was held in Hangzhou. Hongyan Electrical Appliances released the “Hongmi Ecology, Interconnection†smart home development strategy, and with Huawei, Jingdong, LeTV, State Grid, Gubei, Qing The company reached a strategic cooperation and jointly created the era of China's smart home development 2.0.
It is reported that in the lighting industry, Hongyan Electric is an enterprise that proposed "smart lighting" earlier, and is one of the earliest companies to develop and produce smart lighting products.
April 18
Op Lighting and Huawei "Best Together"
On April 18th, Oupu officially announced that Opt and Huawei "kicked a good relationship." Mr. Wang Yaohai, Chairman of Op Lighting, Ma Xiuhui, General Manager and Shao Yang, Chief Strategy Officer of Huawei Consumer Business, attended the signing of the Strategic Cooperation Agreement.
This cooperation indicates that Opto Lighting is Huawei's preferred partner in the lighting industry. The two parties will establish a close strategic partnership in the smart home field, using cutting-edge technology to create a smart family ecosystem, and build a safe, reliable and easy to use. Smart interactive smart home overall solution.
It is also reported that on August 31, as Huawei's preferred lighting industry partner, Op Lighting announced the first batch of results after the strategic cooperation at the Huawei HiLink Smart Home Ecology Conference.
August 31
Rieter and Huawei fully cooperate
On August 31, Huawei and Lidaxin signed a comprehensive strategic cooperation agreement. The two sides will adhere to the principle of "equality, mutual benefit, cooperation and win-win", make full use of their respective industry advantages to carry out cross-border cooperation, and work together to create a more competitive market for smart home.
Rieter chose Huawei to drive the digital transformation of its business, expand new products and seek new business opportunities. Huawei chose the most professional Rieter letter in the field of intelligent hardware manufacturing to provide higher quality and more competitive hardware products to the market.
September 1
Hongyan and Ali Intelligent reached an in-depth cooperation
On September 1st, the 2016 China (Shanghai) Smart Home Eco-Strategic Summit and the Hongyan Siyuan 2.0 New Product Launch Conference with the theme of “Smart Life • Hui Chuang Future†was held in Shanghai. At the meeting, Ali Intelligent and Hongyan Electric reached a deep cooperation, together with smart panel as the main control terminal of the smart home system, built a smart home platform, Wang Yancheng, president of Hongyan Electric and Gu Zhicheng, general manager of Ali Intelligent Division signed a cooperation agreement.
September 20
Philips and Huawei sign cooperation agreement
On September 20, according to Huawei, Huawei and global lighting leader Philips Lighting signed a cooperation agreement to ensure seamless integration between Philips Hue home smart lighting system and Huawei OceanConnect IoT platform.
Huawei has partnered to become the "Friend of Hue" partner of Philips, and Philips has also become a Huawei OceanConnect partner. End users using Huawei's IoT platform will receive comprehensive Philips Hue certification control and a full range of home smart lighting experience.
October 18
Haier small butler intelligent lighting brand listed
On October 18th, the launching ceremony of Haier's small butler's intelligent lighting brand was held. The theme of this conference was “Intelligent Times • Managing the Futureâ€. It is reported that Haier Small Housekeeper's intelligent lighting relies on Haier Group's deep brand strength and strong operational capabilities, and has the advantages of Haier's home appliance brand, 120 million home users, channel advantages, research and development advantages and the overall solution of Haier U Smart Life. Technical support, committed to providing users with better intelligent lighting products and solutions.
November 2
Philips and Xiaomi form a joint venture
On November 2nd, Philips Lighting and China's Internet leading company Xiaomi signed an agreement in Beijing to form a new joint venture to jointly promote the development of smart connected home lighting in China.
It is reported that the newly formed joint venture company will design and develop smart connected LED lighting products for Xiaomi's smart home ecosystem , and realize intelligent control of lighting for applications (App) in Android and Apple smartphones. The products developed by the new joint venture company will still be sold through the Xiaomi retail channel, which will be established by Philips Lighting and Xiaomi at 70% and 30%.
Big data analysis market trends
73% of the industry believes that: "Intelligent lighting market penetration rate is less than 10%"
“At present, the market penetration rate of smart lighting products has reached several percent?†According to the survey results, 73% of the respondents who participated in the smart lighting market research believe that “the current market penetration rate is below 10%â€. 20% believe that “the market penetration rate is between 10% and 20%†and 7% think that “the market penetration is 20% or moreâ€, which is basically consistent with the current popularity of the smart lighting market.
According to the research report, the smart lighting market is still in the promotion period. However, driven by the active investment of various major system manufacturers and the trend of energy conservation, the smart home market has more potential. In 2019, the market size will reach 8.71 billion US dollars.
Currently, with " LED Â The maturity of the intelligent system, China's intelligent lighting market growth rate has doubled every year. Intelligent lighting has undoubtedly become the next "window", it will bring drastic changes to the LED lighting industry and a considerable market size.
“The current situation of the overall low penetration rate of smart lighting market†and “the prospect of highly-optimized lighting market prospects†indicates that the space for the development of smart lighting market in the future is still very large, which means that the direction is clear and the future is already At the foot.
　　 69% of industry people believe: "Inconsistent industry standards hinder market penetration"
“What are the factors that currently affect the penetration of the intelligent lighting market?†The survey results show that 69% of respondents believe that the factors that hinder the penetration of the intelligent lighting market are “unified industry standardsâ€, including unclear industry standards and industry communication protocols. Too many, and difficult to agree, while the standards of smart lighting products themselves are not uniform.
In addition, “consumer acceptance is not high†is also seen as an important factor hindering development. Consumer recognition determines whether sales can ultimately form a closed loop, accounting for 51% of this view; in addition, 38% are interviewed The object selection "product cost is not high", because the intelligent lighting failed to form a large-scale production and promotion, the cost of supporting intelligent technology is high, leading to a large difference in the cost performance of the current intelligent lighting products and ordinary lighting products, hindering the pace of consumer purchase.
In response to the "consumer acceptance is not high" factor, the survey shows that industry people believe that it affects the penetration of the intelligent lighting market from four aspects: 1, intelligent lighting is still in its infancy, from technological breakthroughs, technology mastery, product development It takes a long process to get products to market and then to consumers. 2, user experience is not good, intelligent lighting development so far, should not be just a simple dimming color, should be based on the user's various life, work scenes to automatically change to meet lighting needs, atmosphere construction and other extended services, and the current Intelligent technology applications are not well suited to these pain points. 3. Smart is not just needed: For consumers, at this stage, as long as the lighting function and product quality are good, the demand can be met, so there is not much demand for intelligent lighting. 4. The product experience is not strong. Most of the smart lighting products currently on the market are single products. It is difficult for users to experience the overall effect of smart lighting only when they experience a single product, and there is no desire for further purchase.
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