The ar game "Meng Chong Big Bang", which was exclusively released by Alipay, allowed Ali to enter the power range of the Goose Factory in the form of Tencent, marking the opening of the positive confrontation mode between the two giants of the Internet.
This AR+LBS game that imitates "pokemongo" has already been exposed, but the timing of the launch is surprising. It coincides with Alipay's criticism of the circle function. Immediately after the storm, the game is launched in high profile, which has the effect of diverting sight. Tencent and a group of game makers were also caught off guard, and they could be described as double-edged.
"Meng Pet Big Bang" was developed by Hunan Nano Entertainment and released exclusively by Alipay. It is a real-life exploration game based on LBS location. It is also the core gameplay of AR. You can capture 12 Zodiac and Four Saints in various locations. Various pets with traditional Chinese characteristics such as beasts, due to the delay in the domestic representation of "Pokemon go", so to a certain extent, "Meng Pet Big Bang" also satisfied a lot of eager to experience the needs of game users, this The game can be said to be the first to win.
The reason why Ali is so obsessed with socializing is that he has seen the WeChat red envelope function quickly built by WeChat with the help of the social chain. It quickly threatens its core field. Since the red envelope can succeed, other similar functions will also threaten itself. However, Ali has a huge amount of traffic without a corresponding social system, can not produce the same viscous as the social chain, so that in the competition with Tencent has to always take a defensive, which is intolerable for Ali. Another reason is that Ali's layout in e-commerce, logistics, cloud computing, data, etc. already has a solid foundation, and only the social field is still blank. As a support for other links, getting social is extremely important for Ali. The meaning.
Alipay is forced out
From the semi-functional revision of Alipay, to the launch of the Wufu event and the recent circle of turmoil, Ali has worked hard on Alipay, but he has never been able to open the situation. This time, using Tencent's best game to face the goose factory, it can be said that it was forced out.
First, the game is the last killer of Ali social. Prior to this, Ali had launched a separate social app, and then launched a segment of the corporate social, but has not been able to compete with WeChat QQ. After Ali handed over the social responsibility to Alipay, he continued to “devil change†the core functions of Alipay, and launched functions such as life number and circle, making it more and more like WeChat, and activated by functions such as dedication and campus diary. Relationship network, but a yellow-related dissident offline, one can not produce user stickiness, and ultimately only the use of games can produce a continuous sticky way.
Second, the central bank took the lead in setting up a network, and Alipay was marginalized. The plan of the central bank to establish a unified clearing platform for online payment (the industry referred to as “networkingâ€) has taken shape, and the preparation of the networked platform has started. Establishing a unified online clearing platform can not only solve the problem of repeated investment by payment institutions, but also smooth out the differences in security and transparency brought about by the difference in strength between payment companies, and achieve a balance between efficiency and security of the Internet payment and settlement system. . The birth of the network, but it has a fatal impact on the payment giants such as Alipay and Tenpay. In particular, Alipay has the danger of marginalization. The function that makes Alipay has the application distribution channel through the game is also the effect that Ali is happy to see.
Third, ar games can best stimulate the advantages of Alipay. The gameplay of ar game is relatively simple. The offline exploration realized by combining LBS function is the greatest fun of the game of "Meng Chong Big Bang". Combining it with the offline store scene can form a strong marketing effect. Through the game to win coupons, through coupons, ar games take into account the role of games and marketing, so that offline stores and users get real benefits, which is not available in traditional games, but also Alipay is best at.
Ali Tencent's genetic selection
In the face of Ali Prepaid's preemptive strikes, Tencent will never sit idly by, on the one hand, Netease secretly competes for the domestic agency rights of "pokemon go", on the one hand, it is the three major studios of Tianmeiyiyou, Quantum and Rubik's Cube. Development work. I believe that with the ability of the Goose Factory to open (mountain), I will soon be able to launch the Tencent version of "pokemon go" and Alipay's "Meng Pet Big Bang".
However, in the positive confrontation of this game VS game, Tencent and Ali will not win, the final outcome will be a special draw, why do you say that?
This is determined by the dual attributes of the AR+LBS game.
As mentioned before, this type of game can balance the game experience with online and offline marketing. For Ali, the life scene composed of Alipay can become a driving force for many offline explorations. For example, playing ar games online to win coupons for specific stores and then spending them in real scenes is a special experience different from pure virtual games. Or set some shops as the pet's crawling point, attracting many players to grab the pet, it is also the most direct propaganda to the merchant, and the effect is better than the marketing campaign. This kind of win-win situation between merchants and users can make Alipay's "Big Pet Big Bang" increasingly develop to the offline exploration experience with specific marketing purposes, which is also determined by Ali's e-commerce gene.
Huawei Touch Screen Price,Mobile Phone Touch Panel,Mobile Phone LCD,Mobile Touch Screen Manufacturers
Dongguan Jili Electronic Technology Co., Ltd. , https://www.touchmanufactor.com