Electronic enthusiasts early eight: On May 11, 2017, Xiaomi Technology announced that the first Xiaomi home in India will officially open on May 20.
Xiaomi Home is Xiaomi's unique offline retail store. Rice noodles can come here to experience and purchase the latest products of Xiaomi. Xiaomi Home combines the efficient service brought by Internet and e-commerce and the offline retail user experience.
Rice noodles can buy a range of millet products in the store, such as mobile phones, mobile power, headphones, bracelets, air purifiers and eco-chain products released in India.
In the next two years, Xiaomi plans to open 100 Xiaomi homes in India. The next millet home will open in some big cities such as Delhi, Mumbai, Hyderabad and Chennai. These millet homes have separate areas for rice flour to experience more millet products.
Up to now, there have been 88 Xiaomi homes in China. In the past rice noodle festival (April 2017), the millet house has more than 500,000 people entering the store, which was set in a newly opened store in Beijing. A record of 24,000 people in a single day. During the rice noodle festival, the total sales of China Xiaomi Home Store exceeded RMB 75 million.
In recent years, Xiaomi mobile phone sales in the Indian market is good, the latest data from market research company Canalys shows that in the first quarter of this year, Xiaomi became the runner-up in the Indian smartphone market, second only to Samsung.
Xiaomi Vice President, Xiaomi India General Manager Manu Jain said at the press conference: "We are very excited about the opening of the first Xiaomi home in India. This is another important milestone for Xiaomi's journey in India. We will operate online sales. The successful experience is applied to offline retail through Xiaomi Home. Xiaomi Home is built on the basis of Xiaomi's "Internet +" and "new retail" concepts, and will achieve the same efficiency as online sales."
Xiaomi said that since Xiaomi released the Xiaomi online platform Mi.com in India in May 2015, it has developed rapidly and has become one of the top five e-commerce platforms in India.
In addition to Xiaomi's home, Xiaomi will continue to cooperate with retailers and distributors to expand offline retail business. This direct mode will remove the layers of agents in the offline distribution channels, so that Xiaomi can achieve product online The same price. At present, Xiaomi has more than 10,000 offline retail outlets.
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