Hammer Technology hatched a two-year VR business and announced the spin-off. Storm mirrors also reported layoffs. In one of China's largest hardware markets, Shenzhen Huaqiang North, once sold popular VR glasses suffered a cold encounter...
From a functional point of view, the most important feature of VR is immersion, wearing a VR device, users can well integrate into the set scene, and have a comfortable and pleasant feeling. However, the current transmission speed is difficult to meet the huge data volume of VR content.
According to the "Internet + film and television industry research report", from the beginning of 2015 to date, the number of enterprises in the VR industry has exploded from more than 200 to more than 1,600. Zero2IPO data show that in the past year, there have been no less than 145 cases involving the VR industry in China, involving an amount of 4.434 billion yuan.
As the VR bubble bursts, the capital is in a wait-and-see attitude, and more and more VR companies have been cut off from supply until they are transformed, acquired or even closed down.
Due to the lack of high-quality content, many small and medium-sized companies use inferior VR products to “sweet fishâ€. Whether it is VR games, VR movies or various VR interactions, there is a lack of quality content. From VR film and television, there is almost no large-scale film and television company to test the water. The unified content standard is an urgent problem to be solved in the development of the VR industry.
In the United States, VR content is the content giants such as Global and Disney are doing, not only has a strong content production capabilities, system application capabilities are also very strong, so that someone pays. Fortunately, the current well-known Chinese technology companies such as Tencent and Xiaomi have begun to pay attention to VR. This is a good phenomenon. However, how far this can go this time remains to be seen.
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