Buy TV = buy screen? Perhaps the Sony 100-inch flagship gives the answer

Some friends who know a little about TV products know that when they buy a TV, they must first look at the screen. After all, one screen is the main body of the entire TV, and the cost also accounts for more than 60% of the entire machine. Many consumers choose to buy a TV with an imported screen. It is undeniable that a good LCD panel is indeed a necessary condition for giving TV a higher picture quality, but is buying TV the same as buying a screen? What is the relationship between using domestic or imported panels and picture quality?

Buy TV = buy screen?

We know that most of the products in the TV, mobile, and display markets use LCD screens, but consumers have different requirements for the display quality of these three products. Due to the small screen size and close distance to the eyes, the mobile phone obviously requires a more delicate picture, and the color performance tends to be natural and natural; the display requires higher image resolution, color reproduction, and higher stability of the entire device; and the color performance of the television. It may not be so accurate. To really please users is a really good product.

If these three kinds of products all use the same type of liquid crystal panels, due to the different requirements for image quality performance, manufacturers may have differently different display effects in the later tuning and different image quality processing techniques. The same is true for the television industry. Different vendors have different methods for the preservation and precipitation of picture quality technology. Even if they use the same panel, the TVs produced may have a different picture quality.

Currently there are more than 50 TV brands in the domestic market

According to the author's understanding, at present, there are no less than 50 TV brands on the market, and the focus of their promotion is on what screens to use. However, merely making a fuss on the screen has very limited limitations for TV manufacturers. For TV brands, there is no advantage in terms of panel work. Because no matter how propaganda, there are just a few panel makers, so there are so many categories.

2017 LCD TV brand panel purchase ratio of panel makers

To share the panel purchase proportion data of major TV manufacturers, it can be seen from the table that television manufacturers with Samsung Electronics and LG, which have the entire ecological closed loop, do not use their own TV panels. Affected by factors such as cost, market, and region, they will also purchase from some panel makers in the mainland and Taiwan. Like Sony, which does not produce panels on its own, apart from products like Samsung and LGD, many panels come from non-imported panels such as Innolux, AUO and BOE.

In fact, the same panel factory out of the same production line out of the panel, also divided into several levels, so we can not simply say that the import panel must be better than the domestic panel, if a screen has passed the quality control, is the A-class screen or good Screen, whether it is invasive screens, sharp screens, or mainland screens, the difference in the quantity of products is almost insignificant. We do not have to worry too much about the origin of the screen, and what we need more is watching the actual performance of the TV.

Sony 100-inch flagship Z9D gives the answer

In addition to the panel, we also need to make very careful deployment between the software and the screen. We call the color temperature and the image quality. Japanese engineers are basically cultivating for decades in the industry, and most of the Chinese engineers do Relatively young, Japanese companies have decades of technological accumulation in terms of fine-tuning. From the software to the matching of the chip with the TV screen, Japanese companies have indeed done their best.

The Sony brand has always played an extremely important role in the history of television development. The impression of this imported brand among Chinese people has always been synonymous with high quality. From the very beginning of Trinitron, to the first mass-produced professional 4K OLED master monitor BVM-X300, to the brilliant BRAVIA series, has always been sought after by high-end users. At the end of last year, the advent of the Sony Z9D, it can be said that the development of LCD TVs to an extreme performance, is also recognized as the best current LCD TV products.

Sony 100-inch Z9D TV

For the performance of the Z9D series, I don’t have to question. Xiao Bian’s previous judgment on the quality of the 65-inch Z9D TV was, first, the amazing brightness and the ambiguous performance of the OLED. Second, the details of the performance are extremely alarming. The Z9D that cannot be represented by other TVs can be perfectly displayed and extremely shocking. Third, the fluency of the screen, used to connect the PS4 Pro/XBOX ONE game console is perfect, Sony's unique MotionFlow XR can be perceived by the naked eye. In addition, not much to say, Sony Z9D is by far the most comprehensive LCD TV, you can add "no one" four words.

Only Innolux owns a 100-inch LCD panel in the screen bank

However, which panel does Sony Z9D use? We started from Sony's top flagship 100-inch Z9D and found that the information given on the official website was rather vague. We only labeled the VA soft screen. Combined with the information in the above table, we basically judge Samsung or Innolux. In fact, very few manufacturers can mass-produce 100-inch panels. We searched from the global LCD screen trading screen database and found that only Innolux can provide 100-inch LCD panels. Therefore, I suspect that the Sony 100-inch Z9D panel should be Taiwan Province of China. Panels are offered by Innolux.

Dynamic Backlight Master Edition

I believe this answer is very convincing. Whether it is an imported panel or a domestic panel, as long as it meets the standards, the gap is actually not great, and the impact on the image quality performance is limited. The reason why Z9D has such a good picture quality performance is that the backlight first adopts the "dynamic backlight master" technology. The new LED cluster structure allows the light sources to converge at one point, which effectively solves the problem of light diffuse reflection that is easily produced by traditional LED backlights and backlight control. More accurate, effectively reducing the common problem of LCD - light leakage. In addition to LED lighting problems, Sony also completely solved the heat dissipation, LED particle unit control and overall efficiency management problems.

Newly upgraded "Advanced X1 Image Processing Chip"

Second, the image processing chip also has a great influence on the image quality. Sony Z9D TV is equipped with a new upgraded version of the 4K HDR image processing chip X1. It carries out unprecedented precision repairs and optimizations in terms of color, sharpness, and HDR, resulting in better picture quality performance. This technology is mainly composed of HDR dynamic item-by-item reshaping technology, dual image database, and 4K HDR 14-bit smooth gradual change. From these points, it can be seen that the TV manufacturers' post-secondary training and image quality technology blessings are the root causes of the difference in the quality of television pictures.

Buying TV is equivalent to buying screens. This sentence is, to some extent, wrong. There are only a few types of panel products, and there are only a few manufacturers. However, the difference in the picture quality of different brands and models is indeed very different. Some Japanese or Korean televisions do have certain advantages. At present, some domestic machines that pursue outstanding image quality also use imported panels. Some excellent panels that are vigorously promoted by some manufacturers have certain strengths. However, it cannot be said that certain types of panels are necessarily good, nor do they mean that screen indicators or levels are high. Well, it is true that seeing is true, the panel is like uncut jade, only the image processing chip / image processing technology can be carved to show the excellent quality.

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