In May, Mobike held a press conference in Beijing to formally announce the "Mobbai+" open platform strategy and comprehensively lay out the three open platforms of "Life Circle", "Big Data" and "Internet of Things." Leading brands such as China Unicom, China UnionPay, Baidu Maps and Gaode Map have become the first strategic partners of Mobi’s "life circle."
Among them, China Unicom's user service APP will increase "sweeping" to unlock the cycling function; after the user's credit score is up to a certain standard, they can enjoy the "save deposit payment" offer, and they can also enjoy the "sport to pay the bill." Privileges, free rides, and free flow.
At the same time, Baidu Maps also joined the Mobike bicycle entrance under the “walking†and “riding†modules at the end of May, and combined Mobike bicycles with the “transportation†search function, and intelligently recommended Mobike bicycles near the starting and ending points. Optimize the transfer route and use the “ride and ride†method to facilitate users’ travel and work together to solve the last kilometer problem.
Then Mobiya officials released the news on June 29: “With immediate effect, the Mobike bicycle can be unlocked on the map of Gouda, and it is easy to travel! The cooperation between Mobike and the Gotde map will allow you to feel light while riding and experiencing high levels. De Maps professional "integrated cycling" service, from car-hunting to cycling, full-walking navigation + cycling navigation seamlessly."
This is also the two major traffic and user entrances added by Mobike after accessing WeChat and Apple. Prior to this, Mobike's access to the WeChat platform has achieved an astonishing result of a monthly growth of more than 200% in monthly active users since the access to the WeChat platform. The number of new registered users has reached 24 million, which has become the industry's "drainage" master.
In the area of ​​life services, UnionPay’s own APP for UnionPay wallets will provide CUP users with a convenient experience of “sweeping away†unlocking vehicles. In the field of sports and fitness, Yuet Motion has already launched the Mobike bicycle entrance, which will provide a comprehensive, accurate and convenient way for Mobike cyclists to accumulate cycling data. In the field of real estate business travel, R&F Properties Group is based on a diversified development strategy and will rely on rich offline resources such as mid- to high-end residential buildings, Super Grade A office buildings, shopping malls, high-star hotels, and logistics parks, as well as R&F free community APP and R&F APP. The online platform, in conjunction with Mobike, provides convenient travel services for owners and users throughout the country.
This time, the cooperation with Baidu Maps and Gaode Maps has monopolized the traffic of Internet map traffic, and its performance has reached new heights. Looking at the domestic shared bicycle industry, Mobike bicycles have been leading the industry in a comprehensive way. Whether it is the core performance or the “life circle†jointly created with many top industries, it is moving forward in innovation.
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