August 2 news, according to Mac Rumors reports, in the third quarter 2017 fiscal quarter earnings conference call, Apple CEO Tim Cook (Tim Cook) was asked about the prospects of ARKit, when this augmented reality (AR When the component was launched, he thought the developer would use it. In response, Cook reiterated that he was very excited about AR. In short, he hopes to see a variety of AR applications after launching iOS 11 this fall.
Cook pointed out many of the demos we have seen, from games and entertainment to more practical applications such as furniture placement and measurement. Cooke said: "AR and what I saw in ARKit made me very excited. What category? What people are doing on the Internet? AR is almost everywhere, from entertainment to games."
Cooke continued that he wanted to see small business solutions, consumer solutions, and enterprise solutions, although he mentioned that companies “sometimes take longer to get goingâ€. He said: "I think AR is very important and far-reaching. This is one of the important things that we were amazed at the beginning of the review. I think that customers will see it in many ways and let it achieve a The level of satisfaction for all developers is very good."
In an interview with CNBC after the earnings conference call, Cook said that he thinks the iPhone will become more important, even more than some of the AR features that have been widely used. He said: "Smart phones are becoming more and more important to people because it has penetrated into all aspects of our lives. And for something like AR, I think it will become more important than it is now. I know it's hard to believe, but I think this is the case."
When iOS 11 is released in the fall, it will become the world's largest AR platform because the iPhone and iPad have attracted millions of users. Developers are developing a large number of ARKit-based applications and games that will also be available this fall. (small)
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