OFweek smart home network news When the color TV is considered the center of the living room, but now it did not provoke heavy burdens. Driven by companies such as Samsung, Haier, Midea, and Ali and Jingdong, refrigerators are the center of the kitchen, and even the control center of the entire smart home, a commercial battle for war has begun ahead of schedule.
Smart refrigerators are becoming a new battlefield for Chinese and foreign companies to compete for business. As a family-centered kitchen, the kitchen is taking on an increasingly important role in the face of the Internet of Things revolution. Even with the emergence of more technology products and various home application innovations, smart home control centers may appear in smart kitchens.
From ovens, doorbells to smart mattresses, more and more smart homes have emerged under the flourishing development of the Internet of Things, and the kitchen has become the focus of recent giants' efforts. Recently, Samsung Electronics once again made efforts to introduce a smart refrigerator as a smart home control center in the US market. Prior to this, Midea Group has teamed up with Ali and Jingdong to launch smart refrigerators. Its commercial ambition is to strengthen the status of refrigerators as a kitchen center, and then snatch the right to speak at the smart home control center. Haier launched the world’s first refrigerator of the Internet of Things (IoT) at a very early date, clearly proposing a strategic layout for establishing a gourmet culinary ecosystem.
In fact, starting from the concept of an interconnected refrigerator, many companies are considering the creation of smart refrigerators as the control center for smart homes, and so does Samsung. In 2016, at CES in the United States, Samsung demonstrated to the public for the first time its own smart refrigerator as a home control hub. Users can use their networked APP applications to monitor the internal conditions of the refrigerator in real time using the screen or mobile phone of a refrigerator door. However, at the time, everyone thought that Samsung was just making a concept release and direction. Subsequently, LG also introduced similar products.
Since the beginning of this year, Haier, Midea, and manufacturers such as Ali and Jingdong, as well as e-commerce companies, have simultaneously launched the smart refrigerator market and launched new and upgraded smart products, as well as the hidden ecosystem behind this product. Almost at the same time, the commercial outlet is pointing to the smart refrigerator.
From the market research institution Gartner predicts that by 2020, the number of global connected devices will reach 26 billion units, but creating a new smart home consumer experience, but also a long way to go. In the view of the above-mentioned enterprises, the refrigerator may be the ultimate smart home control hardware device: For example, users can use the refrigerator's electronic screen to select foods for online shopping, and they can also look at the growth trajectory of their children, social entertainment, and games during networking. Leisure can be achieved.
But the biggest problem now is that all Chinese and foreign home appliance companies and e-commerce giants are facing a problem of “consumer reengineeringâ€. That is to let users not only use the refrigerator as a cabinet for storing food, but as a “playableâ€. Available "Smart Box. This is a long-term job, and definitely not a few smart refrigerators of several companies can solve.
In the past two years, the development of the Internet of Things, especially in the home appliance market, has quietly accelerated. However, when it comes to substantive progress and the commercialization of products, there is always a lack of success. It is user perception and acceptance. Since this year, from Samsung LG to Haier, Midea, JD.com, and Ali, joint efforts will be made to promote the marketization of the entire industry regardless of the outcome.
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