Director of Guangzhou Guangya Messe Frankfurt Co., Ltd. Hu Zhongshun went to the 2008 International Lighting Exhibition in Frankfurt
On April 6-11, 2008, the biennial Frankfurt International Lighting and Building Technology and Equipment Exhibition opened in Frankfurt, Germany. Pan Wenbo, Managing Director of Guangzhou Guangya Messe Frankfurt Co., Ltd., and Director Hu Zhongshun went to the exhibition site and participated in the 2008 International Lighting Exhibition in Frankfurt. On the first day of returning to Guangzhou, Aladdin Lighting interviewed Hu Zhongshun on the relevant issues of the 2008 International Lighting Exhibition in Frankfurt. During the interview, Hu Zhongshun proposed the following eight characteristics of the Frankfurt International Lighting Exhibition.
First, the exhibition will be overtime to meet exhibitors
The 2008 International Lighting Fair in Frankfurt has increased by one day compared to previous years, and the first day is Sunday. General Manager Hu said that this is specially set by the organizers to meet the needs of exhibitors. More companies or individuals can come to visit on weekends.
Second, the audience is professional, should meet the needs of enterprises
The audience organization of the 2008 International Lighting Fair in Frankfurt solicited opinions from all companies participating in the exhibition, and invited professional visitors to their needs. At the exhibition site, companies and products received better feedback and response from professional visitors.
Third, the exhibition products: energy saving and innovation
According to the live experience of Hu Zhongshun, director of Guangzhou Guangya Messe Frankfurt Co., Ltd., the products exhibited at the 2008 International Lighting Exhibition in Frankfurt have three distinct features. One: energy-saving innovative products can be seen as a highlight of each company and exhibition hall; second: propose a system, comprehensive energy-saving solutions, energy-saving exhibits at the 2008 International Lighting Exhibition in Frankfurt are not only lamps, but also more comprehensive energy-saving lighting System configuration; Third, the design, technology and product are well combined, focusing on improving the technological content of the product.
Fourth, light show, gorgeous Frankfurt
In conjunction with the 2008 International Lighting Fair in Frankfurt, Frankfurt launched two light shows during the show: one for the city light show from Frankfurt and the other for the PLDA Association's light show, which was enhanced by the perfect interpretation of the night lights. The attraction and professionalism of the 2008 International Lighting Fair in Frankfurt.
Frankfurt Light Show
Light show during the 2008 International Lighting Fair in Frankfurt
China Power at the 2008 International Lighting Exhibition in Frankfurt
5. China's strength, the grade has been improved
According to Hu’s experience at the 2008 International Lighting Exhibition in Frankfurt, the Chinese forces were clearly recognized and the grades were improved. For the more than 300 Chinese companies participating in the exhibition, the 2008 International Lighting Exhibition in Frankfurt opened the China Pavilion. The exhibitors from the mainland, Hong Kong and Taiwan in the China Pavilion have significantly improved their booth size and decoration pattern, and attracted a large number of domestic and foreign audiences with rich enterprise resources, and set off a wave of Chinese power in the China Pavilion. The leading enterprises in the domestic lighting industry, such as NVC Lighting, Op Lighting, Foshan Lighting, etc., became the backbone of China's power in the 2008 International Lighting Exhibition in Frankfurt, and the CEOs personally appeared in the exhibition, reflecting the importance that Chinese companies attach to this exhibition.
6. Chinese and foreign comparisons, the gap is narrowing
Talking about the comparison of the enterprises, products and exhibitions between the China Pavilion and the foreign pavilions, Hu admitted that the gap between China and foreign countries still exists, but the speed of the development of the Chinese lighting industry can be felt at the scene. I believe this gap will follow its own efforts. Increased contact with the world and shrinking
Mr. Hu believes that the outstanding advantage of the foreign pavilion is that many of its exhibited products are the latest in the industry and have professional advantages, guiding the development and trend of the lighting industry. Chinese companies can learn a lot from the exhibitions. For example, foreign pavilions focus on the promotion of corporate image and brand image. Whether it is booth area, staff image, product placement, etc., they are professionally in place and can be used by Chinese companies. The foreign pavilion pays great attention to the use of lighting effects to increase the persuasiveness of the products. In foreign pavilions, it is often possible to see beautiful lighting effects rather than simple product displays; the humanized service of foreign pavilions is also currently required to be upgraded by the Chinese pavilion: The first is the configuration of service personnel. The foreign pavilions of foreign merchants are equipped with professional customer reception staff and reception plans, so that everyone who wants to find business opportunities can get perfect services, and also open exchange areas in the relevant positions of the booths. The coffee area creates a good atmosphere for communicating with customers.
7. China Information Day, targeting the Chinese market
During the 2008 International Lighting Exhibition in Frankfurt, the China Information Day event was held on April 8th, and representatives of industry associations, lighting scientific research experts, lighting leading enterprises and other representatives were invited to enter the international market for Chinese companies to enter foreign countries. Speeches and seminars on issues such as the market. This comes from the attention of Frankfurt and the world's lighting companies to China - Hu commented.
8. Frankfurt and us continue to cooperate without reservation.
The close relationship between Guangzhou International Lighting Exhibition and Guangzhou International Lighting Exhibition of Guangzhou Guangya Messe Frankfurt Co., Ltd. The industry knows how the cooperation between the two will change after the international lighting exhibition in Frankfurt. At the end of the interview, we will Mr. Hu talked about the future of Frankfurt International Lighting Exhibition and Guangzhou International Lighting Exhibition. Hu said: First, all the associations supporting the Frankfurt International Lighting Exhibition will support us without reservation. Second, support the Frankfurt International Lighting Exhibition. All media will support us without reservation; thirdly, Frankfurt International Lighting Exhibition will fully support us; fourth, we will use all resources to strengthen ourselves, such as strengthening the group to participate in international exchange opportunities, between the two exhibitions Join forces to make further progress.
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