He used to be a technician in an old light bulb factory in Yunnan, but he was brilliant and passionate. At the age of 30, he became the youngest engineer in the factory at the time. At the age of 39, he became the chief engineer. But when others were still envious, he left his hometown with his dream of starting a business and came to the south. Because of his chance to settle in Nanhai, Guangdong, he stayed for 16 years.
Today, he is not only an electric light source expert, he is the executive director and vice chairman of the China Lighting Society, but also a listed company owner with more than 2,000 employees. Under his command, there is a management team composed of industry experts and returnees. His company not only is a taxpayer of Foshan City every year, but also creates a production value of several hundred million yuan. The production of energy-efficient products saves the society billions of energy.
In 2007, he was ranked 447th in the 2007 Hurun Report with 1.9 billion yuan, and the 2007 New Fortune 500 Rich List and Yunnan Rich No. 3, selected as one of the 100 people influencing the Chinese lighting industry, and was rated as The most influential leaders of the top 10 industries in Foshan. He is the current Chairman and President of Shelley Chai Guosheng.
When many of the halo were on Chai Guosheng's head, he felt his responsibility even more deeply. He said that the rise and fall of a person's body is only a digital game. Doing your own business and doing your part in society is the most important thing.
Entrepreneurship
Although the predecessor of Shell, which was the "Hua Xing Optoelectronics" at that time, was small, but the ambition was not
At the beginning of the venture, Chai Guosheng was soberly aware that to develop rapidly, it is necessary to master advanced technology. He believes that the company's development orientation is to take a high-tech route, take technology as the development direction, and rapidly transform technology into advanced productivity, which is the core competitiveness. Chai Guosheng proposed to be "the best energy-saving lamp in China". This goal was once laughed at, but he and his team achieved this goal.
In 1997, "Hua Xing Optoelectronics" and Fudan University's "Energy Saving Light Failure Mechanism Research" was successful, and the quality of energy-saving lamps reached the international advanced level. In just six years, Chai Guosheng achieved the goal that was originally proposed. This is a miracle. On this basis, “Huaxing Optoelectronicsâ€, which is later known as Snowlight Optoelectronics, not only established the technological leading position of the electric light source industry, but also achieved the leading domestic level through unremitting development. Taking this as an opportunity, “Hua Xing†has established a brand and reputation, which has brought the market to taste orders and customers' reputation.
Innovation: the pursuit of first-class quality
In 2002, “Huaxing Optoelectronics†moved to Nanshan Shishan Industrial Park to develop and produce high-tech products such as new ultraviolet lamps, energy-saving lamps and automotive HID lamps, and has been committed to establishing independent intellectual property rights and creating its own brands. After years of development, Shellett not only has many patented technologies, but also gradually has the ability to compete with international advanced technology. Up to now, the company has applied for 181 patents, among which the patent “high-pressure discharge lamp with lamp cap†won the China Patent Excellence Award; hosted and participated in the drafting of 7 national standards; and Tsinghua University, Fudan University, Beijing Electric Light Source Research Institute, etc. Many universities, research institutions and famous electric light source enterprises have established long-term cooperative relations.
Through years of technology and market accumulation, Shelley has formed three mature product lines: energy-saving lamps, ultraviolet lamps and HID lamps. In the choice of products, Chai Guosheng said that Shelley should be the strongest in itself, and should highlight its competitive advantages in technology. The output is not necessarily the biggest, but the best quality is required. Under his leadership, the Shelleys exerted the power of wisdom, tirelessly pursued the best quality, and assumed the greatest responsibility for the society as an electric light source industry. At the same time, because of the best quality, in the fierce market competition in the electric light source industry, Shell's products are often able to meet the needs of high-end customers.
Responsibility: Do your best to make a career
When global energy prices are high, energy conservation and environmental protection issues are particularly important. Under the guidance of government policy guidance, energy conservation will undoubtedly receive unprecedented attention. Chai Guosheng calculated an account, according to the company's last year's 100 million energy-saving fluorescent lamp production, with an average of 11W instead of 60W incandescent lamp calculation, saving 7.14 billion kWh a year, 0.6 yuan / kWh calculation, can save electricity costs 4.284 billion Yuan, saving 2.89 million tons of coal; at the same time, it can also reduce carbon dioxide and sulfur dioxide emissions by 7.61 million tons and 65,000 tons respectively, and reduce nitrogen oxides by 31,000 tons. From this perspective, the industry in which Shell is engaged has a mission of social responsibility.
It is gratifying that, under the impetus of new energy consumption standards, energy-saving technology has become a weapon for lighting companies to consolidate their leading position. Shelled, which has technological advantages, is facing new development opportunities. According to the results of the government's high-efficiency energy-saving lighting products released recently, Shellett became a short-listed company and won two bids for the product, and won the government's recognition of quality brands, which will undoubtedly bring great promotion to its products.
At present, Shell's three product lines are constantly giving investors a surprise with its innovative ability. The company has made breakthroughs in ceramic metal halide lamps. Its luminous efficiency is about double that of fluorescent lamps, and it has already entered the market. In addition, the technical certification of HID lamps entering the Shanghai Volkswagen vehicle supporting market has been steadily advancing. If the situation is smooth, significant progress will be made this year. “It takes patience to deal with the Germans. However, Shelley has confidence because we are the most qualified in the industry.†Chai Guosheng said, “We are constantly improving ourselves through certification and making progress.â€
With the maximization of brand effect after listing, based on its own technological advantages, Shelly proposed to reform the business department and reform the sales channel, so as to make each product stronger, bigger, deeper and more refined. At the same time, Shellett also proposed to develop its own brand, which will be an important part of the future development strategy. ( Securities Times reporter Shui Jingzhong Xiaoyu)
Editor: China Lighting Network Wasteland
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