Recently, international lighting giants have been moving frequently in the Chinese market. It is not uncommon for foreign lighting brands to enter the Chinese market. In early 2008, a foreign brand “Sylvaniaâ€, which has been in the domestic market for 20 years, has quietly changed its name to “Westernâ€. Vanya. At the end of March, Mr. Cai Jiantai, the general manager of Sivonia China, officially disclosed to the newspaper: China's domestic sales market has been re-introduced into the global key development projects of Sivonia, and the original focus is on engineering channels. In the business strategy, the company entered the domestic regular marketing channel. According to industry insiders, the change of this strategy means that lighting giant Sivania has already blew the horn of entering the domestic lighting market.
It is understood that Sivonia is a 100-year-old European professional lighting products manufacturer and distributor, the product line covers a full range of light source, electrical appliances and lamps, including: Sylvania, Conord, Lumiance, LinoliteSylvania, in It has 18 factories in Europe, America, Africa and Asia, and has a marketing network and considerable market share worldwide. When Sivania first entered the Chinese market, it focused on the development of engineering channels. For example, the lamps and light source suppliers of Shanghai Jinmao Tower, Times Square, and World Trade Center were all from Sivonia.
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