Lighting giant Xi Wannian changed its name to Sivania to enter the domestic market


Recently, international lighting giants have been moving frequently in the Chinese market. It is not uncommon for foreign lighting brands to enter the Chinese market. In early 2008, a foreign brand “Sylvania”, which has been in the domestic market for 20 years, has quietly changed its name to “Western”. Vanya. At the end of March, Mr. Cai Jiantai, the general manager of Sivonia China, officially disclosed to the newspaper: China's domestic sales market has been re-introduced into the global key development projects of Sivonia, and the original focus is on engineering channels. In the business strategy, the company entered the domestic regular marketing channel. According to industry insiders, the change of this strategy means that lighting giant Sivania has already blew the horn of entering the domestic lighting market.

It is understood that Sivonia is a 100-year-old European professional lighting products manufacturer and distributor, the product line covers a full range of light source, electrical appliances and lamps, including: Sylvania, Conord, Lumiance, LinoliteSylvania, in It has 18 factories in Europe, America, Africa and Asia, and has a marketing network and considerable market share worldwide. When Sivania first entered the Chinese market, it focused on the development of engineering channels. For example, the lamps and light source suppliers of Shanghai Jinmao Tower, Times Square, and World Trade Center were all from Sivonia.

? Point 3 盏 livelihood lamp Fudan students use live light and lighting 2008-03-27
Ningxia residents can buy half of the energy to buy energy-saving lamps from June 2008-03-27
? Carved watermelon lights fireworks in March under Yangzhou (Figure) 2008-03-27
? Neon 20 years from bustling to lonely city tour 2008-03-27
Foshan Lighting: The concept of environmental protection lighting attracts investment attention 2008-03-27
Linuo and Inspur cooperate to develop solar energy and LED integrated products 2008-03-27




1

Hot And Cold Drink Dispenser

Hot Drink Dispenser,Cold Juice Machine,Cold Super Drink Dispenser

Instant Coffee Machine Co., Ltd. , http://www.nscoffeemachine.com