OFweek smart home network news May 20 is the network Valentine's Day, 520 ("I love you") for confession, dating, wedding, but also the peak season for the promotion of home appliance manufacturers, public companies are gearing up, ready to make a profit, of course, also Do not forget to give consumers a substantial discount.
The high-end color TV brand TCL and the white power giant are in the hands of the 520 sales force to jointly hold large-scale discount promotions nationwide, accelerating the seizure of the high-end smart home market.
TCL and Midea 520 play "black and white" with a maximum discount of 2,000 yuan
When 520 arrived, those who dared to declare were not idle, and the air was filled with hormones. The black power company TCL and the white power enterprise beauty are also unwilling to be lonely, playing a "black and white match."
From May 19 to May 21, 2017, TCL will cooperate with Midea Air-Conditioning to hold a large-scale promotional event with the theme of “520 as Love and Benefitsâ€, which will bring even sweeter, intimate “products and services†to happy lovers. During the event, consumers participate in 50 yuan recognition, the highest can receive 7100 yuan "520 about benefits fund."
One of the most compelling events is: TCL and Midea jointly launch home appliance package discounts. Consumers believe that raising 50 yuan can be full house purchase, one-stop shopping. TCLXESS Quantum TV will reduce the price of the United States and the United States air-conditioning, package discount price relative to the maximum purchase price of up to 2,000 yuan.
In order to love the big price, TCL took full sincerity. The products that participated in this “520 for Love and Aid†promotion are not only TCL’s hot-selling TVs, but also the three series of X, C, and P products that will be listed soon. Consumers can purchase at Suning, Gome, China Resources Vanguard, Carrefour and other offline stores, as well as online channels such as JD.com, Suning.com, Tmall, and TCL.
TCL Quantum TVs make up for the shortcomings of the US smart home product line
TCL and Midea's double swords in the 520 promotion season are of great significance. In recent years, home appliance manufacturers have been entering the smart home market, but basically they are all going their own ways, and their own shortcomings are difficult to make up for.
TCL as the world's leading color TV brand, its push of quantum dot TV compared to traditional LCD (liquid crystal) display technology can bring higher energy efficiency, color performance, but also has the advantage of reducing costs, has obvious practical value of innovation , Has become a very popular trend in the high-end TV market.
On April 13, 2017, TCL's newly announced high-end quantum dot TV XESS series X2/X3 stood out among many certified products and passed the first batch of wide color gamut product certifications in China. The XESS series X2/X3 is equipped with TCL's newly developed third-generation quantum dot display technology. TCL's third-generation quantum dot technology uses inorganic three-primary color display materials, which is only one ten-thousandth the volume of organic light-emitting materials, achieving a breakthrough in color processing from micron to nanoscale.
The smart home industry has a huge scope. It connects various devices in the home through the Internet of Things technology and covers home appliances, IT, home and furniture products in residential homes. As a large-scale display terminal and nerve center product in a smart home system, smart TV plays an extremely important role.
Although TCL Quantum TV boasts its peers, TCL still needs to complement the high-end white-electronics brand in the smart home field. Midea is a very good strategic partner.
Midea has been developing the smart home industry for many years. However, it is lacking in the color TV product line. This is a major drawback of the US smart home strategy. This time, TCL and TCL joined forces in the 520 promotion season. TCL Quantum TV just made up for the shortcomings of the US in smart homes.
TCL pushes quantum dot TVs and pushes high-end air conditioners from the United States. Both sides need each other to take advantage of each other's advantages to jointly tap the high-end smart home market.
TV industry wavers, the future still need to see Quantum TV
Quantum-dot TV is a representative product of color TV industry leading technology. The world’s top five color TV brands have three betting treasure Quantum Dot TVs. Quantum-dot TVs appeared late, but latecomers reigned and their market share continued to expand. According to the data of China Yikang monitoring, in the first week of 2017, QD TV's retail penetration in the color TV market has reached 4.77%. The quantum dot TV market is ushering in a big explosion in 2017.
At the 2017 International Quantum Dot Display Industry Forum held on April 13, 2017, Xie Fan, General Manager of TCL Multimedia China Sales Company, represented TCL and Samsung, Hisense, Gome, Suning, Jingdong, Zhongbai and Tang. Representatives of 100 channels and other distributors came to power to complete the signing ceremony for QD TV's total sales of RMB 10 billion in 2017. Many manufacturers expressed their confidence in Quantum TV with practical actions.
In addition, channel distributors such as Gome, Suning, and Jingdong expressed their optimism for the development of quantum dot TVs and provided Quantum TV with online and offline strong support and after-sales support. For example, Suning is also preparing to increase its content resources matching with Quantum TV, and can provide users with free access to this financial product for several periods, providing users with three-phase and six-period interest-free payments to solve the problem of user funds.
At this point, Quantum TV now has the ability to fully deploy in the consumer market. Regardless of online online, inventory distribution, content resources, etc., or the financial issues consumers are concerned about, they all show a mature pattern.
From experts, manufacturers to channel distributors, quantum dot TV has been unanimously approved and has become the mainstream of color TV industry development in the future. The expansion of quantum dot camps is an irresistible trend year after year, which is of great significance to the consumer upgrade of China's color TV market. Since its inception in 1981, TCL has experienced more than 30 years of development and has a unique and acute perspective. In the QD TV industry layout, TCL far ahead of other companies.
As early as 2014, TCL took the lead in introducing the first Quantum Dot TV in China, and officially began the commercialization of quantum dot display technology in the domestic market. In 2016, TCL launched XESS QD TV, which has achieved major breakthroughs in audio quality and quality, and has been hailed as the upstart TV. At the end of March 2017, TCL released three series of X, C, and P at a glance, covering new hotspots such as quantum dots, large-screen surfaces, and artificial intelligence. These products were highly praised by the industry and consumers, and were awarded at the beginning of their lives. "2017 German iF International Product Design Award", "Red Diamond Award" and other heavyweight awards at home and abroad, it is worthwhile.
Today, TCL has established first-mover advantages in core technology areas such as quantum dots, curved surfaces, ultra-thin and HDR to protect its fundamental global competitiveness and demonstrate TCL's new strength in high-end brands.
During the 520 promotion season, TCL QD TV and Midea Air-Conditioning jointly made efforts to share benefits for consumers and reward consumers for TCL support and recognition. On the other hand, they are also excavating high-end color TV brands and white electricity brands. Smart home market efforts and breakthroughs.
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